The rest of it.
SEO for small law firms: what to do yourself and what to pay for
Most guides to SEO for small law firms are written by the companies that want the retainer. Here is the honest split: the five jobs a one-to-five-lawyer firm should do itself, the three worth paying for, and how to tell whether the money is producing enquiries.
How long does SEO take? Month by month
Everyone says three to six months and stops there. Here is what should be visible in each month, what should worry you, and what makes it slower.
Website gets traffic but no leads: what is broken
The wrong traffic and a broken path look the same on a graph and need opposite fixes. How to tell which you have, and the case where the leads already exist.
Why your website is not showing up on Google: a 10-minute triage
Most guides for this search assume the problem is SEO and sell you some. Often it is a domain that lapsed, a checkbox left ticked, or a redesign that lost the old addresses. Ten minutes, in order.
What technical SEO actually means, in plain words
Three questions a machine asks about your website, the jargon translated, and four checks you can run yourself in fifteen minutes without buying a tool.
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