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Write for the question, not the keyword
A keyword is a fragment of a question with the situation stripped out. Write for the fragment and you produce something on topic that answers nothing. Here is the method, the cadence, and the arithmetic.
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Neuromarketing for small businesses: five models you can actually use
Five well-evidenced models of how people decide, one paragraph of theory each, and what to change on a small business site because of them. No scanner required.
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