Case study · home & interiors · Dubai

How a Dubai interiors store got 33% more people through the door in 60 days.

A shop with everything going for it except visibility. Here is what was broken, what we changed, what it produced, and how the footfall number was counted.

+33%Footfall
60 days
60Days from start
to the result
MapWhere the customers
were actually looking
0New advertising spend
required
The short answer

99creatix is a web design and growth agency serving the UK, EU, USA, Canada and UAE. For a home and interiors store in Dubai, we rebuilt the Google Business Profile, corrected listings across the directories that feed the map, and built a steady review programme. Footfall rose 33% in 60 days, with no increase in advertising spend.

Local SEO and Google Business Profile starts at $750 a month. Every price is published in full.
At a glance
ClientInteriors store, not named
SectorHome & interiors
MarketDubai, UAE
EngagementLocal search
Headline result+33% footfall
01 · The problem

Two streets away,
and winning.

The shop had the showroom, the stock and the staff. What it did not have was a way to be found by the person standing four minutes away holding a phone, and in a category people shop locally that is close to the whole game.

A newer competitor nearby was taking those visits. Not by being better, and not by outspending anyone. They simply appeared first when someone searched for what this shop sold, and being first on a map is worth more than being better on a street.

Underneath it were three unglamorous problems. The Google Business Profile was thin and out of date. Listings across the directories that feed the map disagreed with each other about the basics. And reviews had gone quiet, which tells both the algorithm and the customer the same unhelpful thing.

4 min The distance a customer will happily walk, and the reason the map result matters more than the ad
02 · What we did

Three moves,
none of them clever.

There is nothing inventive in this list, and that is the point. Local search rewards the business whose details are correct everywhere and whose customers keep talking, and most businesses lose on both counts because the work is dull rather than difficult.

Days 01 – 14

Rebuild the profile

The Google Business Profile rewritten and completed properly: categories, services, hours, attributes and photographs that show what the shop actually looks like when you walk in. Most profiles are half finished, and half finished is what keeps them off the map pack.

Days 15 – 35

Make every listing agree

Name, address and details corrected across the directories the map reads from, and the duplicates that were quietly splitting the shop's authority removed. Contradictions make a business look uncertain to a search engine, and uncertain businesses do not get shown first.

Days 36 – 60

Turn visits into reviews

A review programme the staff could actually run, asking at the moment people are happiest rather than a fortnight later by email. Steady review velocity moves rankings, and it is also the last thing a customer checks before deciding which of two shops to walk into.

03 · What it produced

The numbers,
sixty days later.

Footfall, 60 days+33%
Map pack visibility for core searchesUp
Review volume and recencyImproved
New advertising spend requiredNone
ReportingMonthly, in visits and sales
“We saw 33% more foot traffic in two months.”
CEO · Dubai interiors store

How this number
was counted.

The 33% is footfall, counted by the shop, from their own door counter and till data. It is not modelled, not estimated, and not a figure from a tool we control.

It compares the 60 days after the work with the 60 days immediately before it, so the two periods are the same length and a seasonal run cannot flatter the result.

One honest note. Footfall is influenced by things no agency controls: weather, holidays, and whatever a neighbouring shop happens to be doing. We report it because it is the number the business actually runs on, and we report the search visibility figures alongside it so you can see the two moving together rather than taking the footfall number on trust.

What it cost
Grow retainer$2,400/mo
TermRolling 30 days
Setup feeNone
Ad spend requiredNone

The same prices apply in all five markets we serve, and every line inside them is itemised. See the full price list.

Questions people ask about this one

Before you ask us.

How was the 33% footfall increase measured?

It is footfall counted by the shop from their own door counter and till data, comparing the 60 days after the work with the 60 days immediately before it. The two periods are the same length, so a seasonal run cannot flatter the result.

What is a map pack, and why does it matter for a shop?

The map pack is the block of three local businesses Google shows above the ordinary results when someone searches for something nearby. Most people who are ready to visit a shop tap one of those three. If you are not in them, you are competing for the attention that is left over.

How long does local SEO take to show results?

This shop saw footfall move inside 60 days. Profile and listing corrections can register in weeks, while review velocity and rankings build over months. Any agency promising a map pack position by a fixed date is guessing.

What did this engagement cost?

This engagement ran on the Grow retainer at $2,400 a month, which carries local search alongside SEO, paid search and conversion work, on rolling 30-day terms with no setup fee. Local SEO and Google Business Profile work is also sold on its own from $750 a month. Both prices are published in full on the 99creatix pricing page and are the same in all five markets served.

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