Web design and SEO for law firms that need clients, not traffic.
Web design and SEO for law firms, built for small and solo practices: a site with one page per practice area live in 30 days, search work on rolling monthly terms, and a monthly report that counts enquiries rather than rankings. For firms tired of being quoted a retainer with no number attached.
99creatix provides web design and SEO for law firms in the UK, EU, USA, Canada and UAE, with a focus on small and solo practices. The website covers up to 8 pages including one per practice area and goes live within 30 days or the build month is free. The search work covers the technical foundation, content written around the questions people ask before they hire a lawyer, local SEO and Google Business Profile, and AI search visibility, on rolling monthly terms. One client, a law firm in the UAE, moved from an average position of 26 to 9 and gained 3.4 times the clicks from people who did not know its name within six months.
Everything below explains what a law firm gets and how the work runs. Terms are a one-time build and a rolling monthly retainer with no setup fee and no lock-in, and the price list is published rather than quoted on a call.
Small firms, solo practices,
and partners who read the invoice.
Most law firm marketing is sold to firms with a marketing manager. Ours is sized for the partner who does the marketing between client meetings and wants to know the price before the call.
The site exists and does nothing
A website that lists your practice areas but has never produced an enquiry you can trace. Findable by people who already know you, invisible to the ones who do not.
You were quoted a retainer with no number
Every legal marketing company wants a call before it will say what it costs. Ours are published, and the scope is the same for a one-partner firm as for a twelve-partner one.
You want enquiries on the report, not traffic
Traffic is what agencies report when they cannot show you clients. We wire call tracking and form events from month one so the report leads with the number you actually care about.
A site that works like intake,
not a brochure.
Law firm web design has one job: turn a nervous person with a legal problem into a phone call before they read a fourth search result. Everything in the build serves that.
Each practice area gets its own page, written as a subject in its own right, so a search engine can tell personal injury from family law and a client can tell you handle their problem. Rebuilding the site this way is the single change that moved our law firm client from page three to page one.
Most people looking for a lawyer are on a phone, often outside office hours. Tap-to-call, a short enquiry form and a WhatsApp option where your market uses it, above the fold on every page rather than buried on Contact.
Every page written in plain language your clients understand, with disclaimers and no-outcome-promise wording already in place for your review. Attorney advertising rules differ by jurisdiction, so you approve the draft before anything goes live.
If you already have a site, every old address is mapped to its new home with a 301 redirect before launch. A redesign that drops rankings is the most common way a law firm loses a year of search work, and it is entirely avoidable.
Core Web Vitals passed at launch. A practice-area page that takes four seconds to load loses the enquiry to the firm one result down, and Google counts the delay against you as well.
Schema for the firm, each lawyer and each practice area, sitemaps and llms.txt shipped with the build, so Google and AI assistants can read the site from launch day. The full itemised build is the same for every client.
Found by people who do not
know your name yet.
SEO for law firms is a six-month job with a fixed order, and the order is exactly what our client at position 26 had been missing. Here is each part and what it means in plain words.
Crawl and indexation problems cleared, structure and internal links rebuilt so each practice area reads as its own subject rather than as one undifferentiated firm. Nothing ranks until a search engine can tell what a page is about.
Content written around what someone types when they have a legal problem and no lawyer yet, question by question, in the language they use. Not firm news, and not legal updates written for other lawyers.
Categories, services, reviews and the map pack, tracked from the places your clients actually search, whether that is a county in Texas or a district of Dubai or Abu Dhabi. For most small firms the map pack produces more calls than the organic results underneath it, which is why local SEO is also available on its own.
What ChatGPT, Perplexity and Google AI Overviews say when someone asks for a lawyer like you. Included rather than sold as a separate product, because it is built on the same structured data and reviews as everything above.
Call tracking and form events wired from month one, so the report counts enquiries rather than rankings. We lead with clicks from searches that do not contain your firm's name, because they are the only search traffic that can grow a firm.
Build first, then grow.
Sending search traffic to a site that cannot take an enquiry is the most expensive mistake in legal marketing, so the website comes first and the search work starts the day it is live.
Build
Fixed scope agreed in writing on day one, two review gates, every old address redirected, live on day 30 with intake and tracking working.
Grow
Technical foundation finished, Google Business Profile rebuilt, first practice-area content published, first report at day 45 showing enquiries by source.
Compound
Rankings consolidate and each new piece lifts the ones already earning. This is the stretch where our law firm client moved from the twenties into single figures.
Different clients,
different searches.
A person searching for a divorce lawyer at midnight and a company comparing commercial firms over a fortnight are not the same buyer. The site and the search work are shaped around who is actually looking.
Personal injury
The most competitive legal search market there is, and the one where the map pack and reviews decide the call. We will tell you whether your city is realistically winnable before you pay for a month.
Family and divorce
Searched late, on a phone, by someone who wants to understand their options before they speak to anyone. Pages that answer those questions plainly win the enquiry.
Immigration
Clients search in the language they think in. Practice-area pages are built to work in more than one language where your market needs it, with the structured data to match.
Criminal defence and DUI
Urgent, local and mobile. Tap-to-call above the fold and a Google Business Profile that answers at two in the morning matter more than a long About page.
Business and corporate
Longer decisions, more research, more comparison. This is where the questions-before-hiring content earns its keep, because the buyer reads three or four answers before making contact.
Solo and small firms
Three practice areas, one partner, no marketing team. The 8-page build and the rolling monthly SEO were sized for exactly this, and the price does not change with your headcount.
Answered straight.
How is web design and SEO for law firms priced?
As a one-time website build and a rolling monthly retainer for the search work, with no setup fee and no annual lock-in. The scope is the same whether you are a solo practitioner or a twelve-partner firm. Every price is published on the pricing page rather than quoted on a call, so you can compare before you talk to us.
Does SEO actually work for law firms?
Yes, when the site is legible to search engines and the content answers what clients ask before they hire. One law firm client in the UAE went from an average position of 26 to 9 in six months and gained 3.4 times the clicks from people who did not know its name. It does not work in 30 days, and anyone promising that is selling something else.
Should we hire one agency for web design and SEO, or two?
One, provided it understands redirects. The most common way a law firm loses its rankings is a redesign by a design-only agency that changes every address without mapping the old ones. We do both jobs, and every existing address is redirected before the new site goes live.
What should a small law firm website include?
A page for each practice area, a profile for each lawyer, tap-to-call and a short enquiry form on every page, genuine client reviews, the disclaimers your bar expects, and a load time under two seconds on a phone. Most of what else gets added is decoration.
Do you work with solo practitioners?
Yes. The 8-page build and the rolling monthly SEO were sized for a solo or small firm with a handful of practice areas, and the scope is the same whether you have one lawyer or twelve.
Do you work with solicitors in the UK?
Yes. The UK is one of the five markets we serve, alongside the EU, USA, Canada and UAE. Many firms already publish prices for certain services under the SRA transparency rules, so a marketing agency that publishes its own should feel familiar.
Do you work with law firms in Dubai and the UAE?
Yes. The law firm in our case study is a UAE firm, and the UAE is one of the five markets we serve. Firms in Dubai and Abu Dhabi usually find us by searching for an SEO agency in Dubai rather than for law firm SEO, so to be clear: the same terms apply there as everywhere else, with local SEO covering the map pack for your emirate.
How long until a law firm sees results from SEO?
Expect movement in 60 to 90 days and compounding results after that. Our law firm client's average position moved from 26 to 9 across six months, with most of the gain in months three to five once the earlier content had been indexed.
Each one on its own page.
The itemised build, line by line. Live in 30 days or the build month is free.
Grow SEO & AI searchTechnical SEO, content and AI search visibility as one discipline, on rolling monthly terms.
Grow Local SEO & Google Business ProfileThe map pack, where most small firms get their calls. Available on its own.
Find out whether
your city is winnable.
Fifteen minutes, your practice areas and your market. We will tell you what we would do and whether search is even your bottleneck. Sometimes the answer is no, and you will get that answer on the call.