Case study · fashion retail · UK

How a UK fashion house grew organic traffic 47% in 90 days.

A brand with products people wanted and a website nobody could find. Here is what was broken, what we changed, what it produced, and how the number was measured.

+47%Organic traffic
90 days
30Days from signature
to live
DownPaid ad spend
over the period
Q1Sales up in the
first quarter
The short answer

99creatix is a web design and growth agency serving the UK, EU, USA, Canada and UAE. For a UK fashion retailer, we rebuilt the website in 30 days, cleared the technical SEO debt and ran search and content under the Grow retainer at $2,400 a month. Organic traffic rose 47% in 90 days while paid spend went down.

The build was a Launch at $4,900 one time. Every price is published in full.
At a glance
ClientFashion house, not named
SectorFashion retail
MarketUnited Kingdom
EngagementLaunch, then Grow
Headline result+47% organic traffic
01 · The problem

A good brand
nobody could find.

This client had the part that is genuinely hard to fix. The products were good, the photography was good, and the people who bought once came back. What she did not have was a way for new people to arrive without paying for every one of them.

Organic traffic had been flat for a long time. Paid ads were carrying the whole business, and the cost per sale kept climbing, so growing meant spending more to stand still. The website itself was the bottleneck: slow, hard for search engines to read, and organised around how the business thought rather than how buyers search.

The brief we agreed on day one was blunt. Rebuild the site so search engines can read it, then make organic traffic large enough that paid advertising becomes a choice instead of a life-support machine.

Flat Organic traffic before we started, with paid spend rising to compensate
02 · What we did

Three moves,
in this order.

Order matters more than options. There is no point buying traffic for a site that cannot convert it or a site search engines cannot read, so the rebuild came first and everything else followed it.

Days 01 – 30

Rebuild, live in 30 days

Scope fixed in writing on day one, then design, build, copy and tracking inside the 30-day launch window. Faster pages, a structure built around what buyers search for, and revenue attribution wired in before launch so the next 90 days could actually be measured.

Days 31 – 60

Clear the technical debt

Crawl errors, duplicate and thin pages, missing structured data, a sitemap nobody had submitted. None of it is glamorous and all of it was holding the site down. This is the work that made every later piece of content count for more than it would have.

Days 61 – 99

Content aimed at buyers

Content written against the questions her customers actually type, not the ones the brand wanted to answer. Each piece pointed at a product path, so a search that started with a question could finish at a basket rather than at a blog post.

03 · What it produced

The numbers,
ninety days later.

Organic traffic, 90 days after launch+47%
Online sales, first quarterUp
Paid ad spend over the same periodReduced
Time from signature to live30 days
ReportingMonthly, in revenue
“We saw a 47% increase in online traffic and a real jump in sales inside the first three months.”
Founder · UK fashion house

How this number
was measured.

The 47% is organic sessions in the client's own Google Analytics property, cross-checked against Search Console. It is not a figure from a tool we control, and it is not an estimate.

It compares the 90 days after launch with the 90 days immediately before it, so the two periods are the same length and a busy season cannot flatter the result.

One honest note. Paid spend came down during this period, which means total traffic and organic traffic moved for different reasons. We report the organic figure on its own rather than claiming credit for the total, and the client approved this page, her numbers and her quote before it was published.

What it cost
Launch build$4,900 one time
Grow retainer$2,400/mo
TermRolling 30 days
Setup feeNone

The same prices apply in all five markets we serve, and every line inside them is itemised. See the full price list.

Questions people ask about this one

Before you ask us.

How was the 47% traffic increase measured?

It is organic sessions in the client's own Google Analytics property, cross-checked against Search Console, comparing the 90 days after launch with the 90 days immediately before it. The comparison uses periods of the same length so a busy season cannot flatter the result.

How long did the fashion house project take?

The website went live in 30 days under the 99creatix launch guarantee. The traffic result was measured over the following 90 days, while search and content work ran under the Grow retainer.

What did this engagement cost?

A Launch build at $4,900 one time, then the Grow retainer at $2,400 a month on rolling 30-day terms. Both prices are published in full on the 99creatix pricing page and are the same in all five markets served.

Can I speak to this client before I hire 99creatix?

Ask on the 15-minute fit call and we will arrange an introduction where the client is willing. We publish the sector and the market rather than the business name, and every client approved their own numbers and quotes before publication.

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